Marketing Top 5
Be first to enter a market If you can’t be first, be different Branding – a strong consistent message, everywhere Be extroverted – good things come to those who put themselves out there Exceed...
View ArticleUh Oh… Web Branding Mistakes You Don’t Realize You’re Making
Walk into a Banana Republic store. The feel, the distinctive font, the branding, all consistent. Sure, there’s an Old Navy in the same mall, but you don’t see how that’s related. That’s because Banana...
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The Brilliant Concept Every Marketer Knows But No One is Doing Online
Online marketing is direct marketing. Would it make sense to rip a page from the direct marketing experience of the not-too-distant past? Most online sales pages look the same. Here’s how it happened....
View ArticlePardon Me, Do You Have What It Takes to Join Grey Pupon’s Facebook Page?
Today mustard brand Grey Pupon unveiled a new Facebook page available only to those whom its algorithm deems worthy. The page features an “application” which launches an app to scan a prospective fan’s...
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